AXXZIA – Japanese Premium Skincare Focused on Women’s Beauty
AXXZIA is a premium Japanese cosmetics brand founded in Tokyo in 2011. With its name containing ‘XX’ – a symbol of the female chromosome – AXXZIA focuses on delivering highly effective skincare solutions designed for women’s needs.
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Brand Philosophy
AXXZIA’s mission is to spread “Asian beauty from Japan to the world.” The brand focuses on:
- Deep moisturisation
- Cellular cleansing
- Anti-ageing care
Its products are formulated with peptides, botanical extracts, pearl oyster conchiolin and mussel extract — delivering comprehensive care at the cellular level.
Key Lines and Products
- Beauty Eyes: Specialized eye care products — serums, patches and creams for targeted treatment.
- Beauty Force: Facial care focused on hydration, radiance, and recovery from fatigue and stress.
- AGTHEORY: Anti-ageing skincare designed around the concept of graceful ageing, including UV creams and emulsions.
- Beauty Body: Body care line with nourishing and moisturising formulas for daily use.
The Beauty Force line is especially popular for its ability to restore skin elasticity, energy and glow — ideal for all skin types, especially for women aged 30+.
Innovation and Technology
AXXZIA embraces technological advancements in home-use beauty devices. For example, the Mate for Eyes device delivers RF lifting and tone improvement for the delicate eye area, enhancing results of topical skincare.
Discover AXXZIA’s approach to holistic beauty — where innovation meets tradition, and every product is a step toward radiant, youthful skin.
