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Beauty secrets from perfect Japanese women: how to choose summer skin care

In summer, when the skin is in particular need of protection and hydration, Japanese women follow simple but effective rules. We share their main secrets and tips for your summer skincare routine!

Double cleansing is the key to freshness

Japanese summer skincare always begins with thorough cleansing. In the evening, they use a hydrophilic oil to remove makeup and impurities, followed by a gentle foam or gel cleanser to thoroughly cleanse the pores and prepare the skin for moisturising. In the morning, a single foam cleanser is enough for gentle cleansing.

Kao – Biore Makeup Remover Perfect Oil 210 ml

Moisturising essence lotion

After cleansing, Japanese women apply a lotion or essence, a light product that instantly saturates the skin with moisture and prepares it for the next steps in their skincare routine. In summer, choose lotions with hyaluronic acid or aloe extract for light but effective moisturising.

HITOYURAI Premium Clear Serum – Serum with human stem cells, 15 ml

Light emulsions and gels

In hot weather, Japanese women avoid heavy creams, preferring emulsions and gels. These textures are quickly absorbed, do not overload the skin, and create an invisible protective barrier that retains moisture.

GINZA TOMATO CHIECO All-in-One Gel C — Multifunctional face gel, 120 g

Daily sun protection

SPF is an absolute must-have for Japanese summer. Japanese women use sunscreen with a high SPF (at least 35, but preferably 50) even in cloudy weather to prevent photoaging and pigmentation. Japanese summer sunscreens are lightweight and comfortable to apply.

AGTHEORY UV PROTECTION CREAM 40 ml

Masks and compresses

Two to three times a week, Japanese women use fabric or gel masks with moisturising ingredients (hyaluronic acid, aloe, green tea). For express care, they use compresses with mineral water and lotion: soak a cotton pad and apply to the face for three to five minutes.

FANCL Moisturising Mask (18ml x 6)

Massage and self-massage

Japanese women regularly massage their faces with their hands or special gadgets to improve microcirculation, reduce puffiness, and give the skin a healthy glow.

MTG ReFa S CARAT RAY Lifting Massager for Face and Body, 210 g

Scrubs and enzyme powders

For gentle exfoliation in summer, Japanese women use enzyme powders or delicate scrubs based on natural ingredients. This helps to maintain smooth skin and prevent clogged pores.

Water and nutrition

Japanese women monitor their water balance: they drink at least 2 litres of water a day and include seasonal vegetables, fish, seafood, and green tea, rich in antioxidants, in their diet.

Minimal makeup

In hot weather, Japanese women prefer light makeup or no makeup at all to allow their skin to breathe. If they use decorative cosmetics, they only use mineral-based products with SPF.

Harmony and stress management

Japanese women are convinced that beauty comes from within. They pay attention to getting enough sleep, relaxation and meditation, and try to avoid stress, because inner peace is reflected in the condition of the skin.

How to choose Japanese-style summer skincare?

  • Use a multi-step system: cleansing — toning — moisturising — sun protection.
  • In summer, choose light textures and products without alcohol or harsh ingredients.
  • Don’t forget about regular masks and self-massage.
  • Keep an eye on your water balance and diet.
  • Listen to your skin: if it becomes drier or oilier, adjust your skincare routine.

Japanese summer skincare is a harmonious blend of tradition, modern technology and natural ingredients. Try incorporating these secrets into your routine and your skin will thank you!

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