SUPALIV is a Japanese brand of dietary supplements specializing in products designed to support alcohol metabolism and help protect the body from oxidative stress. The brand is owned by SUPALIV Co., Ltd., headquartered in Tokyo, Japan.
The brand concept is based on the idea of “enjoying drinks without consequences for your well-being.” The company’s flagship product, SUPALIV, was created to support the body’s natural alcohol processing mechanisms.
Product development began in the early 2000s with the support of the TIMA Stiftung medical foundation and a group of researchers led by Japanese physician and scientist Haruhiko Inufusa. During the development process, scientific studies and clinical trials were conducted, and the formula received international patents related to alcohol metabolism.
SUPALIV was officially launched on the market in 2010. Over time, the product gained popularity in Japan and became widely distributed through pharmacy and retail chains such as FamilyMart, Don Quijote, and Matsumotokiyoshi.
Today, the brand is recognized as one of the well-known Japanese products in the alcohol metabolism supplement category. Over the years, more than 6 million packages have been sold, and the supplement has become popular among people who lead active lifestyles and frequently attend business dinners, social gatherings, and events.
SUPALIV combines modern scientific research, Japanese quality standards, and carefully selected ingredients designed to support the body when consuming alcohol.
