BOOCS stands for Brain‑Oriented Oneself‑Care System — a self-healing system focused on brain function.
It is a concept of brain and body care developed based on the idea that many health problems begin with ‘brain fatigue’ (脳疲労) caused by stress and overload in modern life.
The essence of the method is to help people recognise and reduce this brain fatigue through proper habits, nutrition, and specialised supplements.
Scientific basis and origin:
BOOCS is linked to research by Japanese scientists, including Professor Fujino’s group, who studied the relationship between brain fatigue, stress, metabolism and the onset of diseases, including age-related memory disorders and obesity.
The term and concept are registered as a trademark and are used to refer to dietary and nutritional supplements, including those containing plasmalogens, designed to support brain health.
What BOOCS includes:
- The theory and method of brain self-healing — ways to identify and reduce brain fatigue through lifestyle and nutrition
- BOOCS supplements (SOS supplements) — a line of dietary supplements designed to support cognitive function, memory, concentration, and neuron protection
- Among these supplements is highly purified plasmalogen from sea scallops, which helps support brain function and slow age-related changes
- Additional resources include books, programmes, and possible medical or wellness approaches based on the BOOCS concept
What it is not:
BOOCS is not a traditional mass-market cosmetics or dietary supplement brand.
It is a science-driven concept and product line focused on brain health and neurosupport.
Expert groups and research form the basis of the BOOCS approach, and the trademark is registered for products containing plasmalogen and similar nutrients.
